Back pain is known as one the world's most common causes of disability and can make journeys in the car uncomfortable.
Sitting in the wrong position can also cause back pain, a recent survey that had taken place in the UK found that 75% of people have back pain due to the wrong seating position in the car.
To help improve drivers and passengers relief from back aches, Ford have developed the perfect front seats to ensure you receive the best comfort when on long journeys. The All-New Focus offers its occupants with full support of their back and seating position, earning the car a seal of approval from the leading spinal health organisation Aktion Gesunder Rücken e.V., the Campaign for Healthier Backs.
The seats adapt to your sitting position, so you don't have to worry about changing the position and can be adjusted in 18 different ways.
When testing for the seat, it involved over 90,000 miles of real-world driving by using Ford's "Robutt" robotic bottom simulator which uses a full 10 years' use in just three days. The seat sits, bounces and twists 7,500 times.
Glen Goold, Ford Focus chief programme engineer.
“Our goal with the Focus was to build a seat that adapts to every person, enabling drivers of all shapes and sizes to easily achieve their optimal sitting position for maximum comfort, especially on long journeys.”